We're a full-service research firm that unearths deep human insight and applies lessons from behavioral science so your business can succeed.

We work tirelessly, going beyond the surface answer to uncover the real, unconscious reasons why people do what they do, or don’t do. With our expertise in behavioral science, we combine these powerful insights to develop actionable strategies that our clients use to attract their target audience, differentiate their brand and form a competitive advantage.

How We Can Partner

Brand Strategy

Build a strong brand with insights that generate a differentiated brand strategy and assess the health of the brand.

Target Understanding

Gain a robust understanding of the target audience, their needs, attitudes, motivations, & behaviors, to create effective marketing.

Innovation

Influence innovation by focusing on the human need and ensuring market viability for new ideas.

Customer Experience

Determine the moments that matter and address the pain points in the customer experience.

Marketplace Assessment

Identify market opportunities that lead to a competitive advantage.

How We Work

1.

Understand the clients’ business
We gain context and learn from existing knowledge, to fully diagnose the need for research and align around key business decisions.

2.

Develop a custom approach
We believe every piece of research is unique. We propose an approach that will address the client’s questions and ensure we uncover new information that will be actionable.

3.

Conduct the research
We are full service, using a range of qualitative and quantitative techniques and a trusted network of partners, we ensure the research is done with high quality.

4.

Insight Delivery
Write a report of the key findings, going beyond the surface answers to deliver rich insight and recommendations.

Who We Work With

We work with international, national, regional and local clients across industries, both B2C & B2B:

Financial Services

Fintech

Healthcare

Higher Education

Entertainment

Non-Profit

  • "Amy has been an integral partner to our new brand strategy throughout the entire process. From finding the initial insights that put us on the right path, to helping us define and fully understand our consumer target audience, to refining our brand messaging to be more distinctive and relevant, Amy has been the perfect brand and research partner to move our business forward.”

    Chief Sales & Marketing Officer, Healthcare client

  • “Amy has been an integral partner to us for many years, consistently delivering meaningful insights and actionable recommendations. Engaging with consumers, members and even our employee base, Amy has been instrumental in helping us offer and/or refine valuable products and services for our members. Her work has influenced product strategy, marketing strategy, servicing strategy, financial education, online/mobile strategy, and more.”

    Vice President Products & Payments, Financial services client

  • “Engaging with Amy at Mind Full Insights empowered us to gain the foundational insights we needed to understand our target audience and grow our business. Her decades long experience across financial services and marketing research gave us confidence and ensured high-quality development and delivery of the insights we sought.”

    Fintech StartUp Client

Meet
Amy Thornburg

Owner & Strategist

Amy has a 25+ year career leveraging diverse research methods to uncover human insights that build strong brands, lead to innovative new products and reinvent the customer experience. Amy brings an insatiable curiosity and a passion for understanding people, their goals and motivations and how they think and feel. She combined her wealth of knowledge on how to get to the key insights with a Masters in Behavioral Science from the London School of Economics. Amy brings a unique combination of unearthing powerful human insights with the science of how to guide or nudge human behavior, ultimately to help your business succeed.